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Digital Marketing Analyst - FES


Akron, OH, US, 44320

Job Function:  Information Technology
Employee Type:  Reg Full Time (FT)
Requisition ID:  17967


About the Opportunity

This is an open position with FirstEnergy Solutions, a subsidiary of FirstEnergy Corp. [FES]


Depending on candidate location, this position can be based out of Akron, Ohio or Houston, TX.


The Digital Marketing Analyst position is in the Marketing and Analytics group, focused on the Mass Markets business segment.   The Analyst will be responsible for developing and managing digital marketing and communications at every stage of the customer journey.


Responsibilities include:                                           

  • Collaboration with marketing campaign managers to implement digital components of acquisition and renewal marketing strategy, including digital advertising, email, and web content.
  • Assistance with website development by creating and updating templates within a content management system
  • Collaboration with internal IT resources on system changes related to website, improving UI/UX, optimizing conversion rate, etc.  (includes requirements gathering and user acceptance testing)
  • Project management for implementation of new customer communications platform focused primarily on email, including collaboration with IT to integrate back-end systems
  • Management of email content for all customer segments, including ownership of notification types, communications calendar, reporting and QA on triggered notifications, etc.
  • Interface with, and management of, digital agencies, in support of digital communications, digital marketing (including PPC, Display), new web content, etc.
  • Ownership of social media content and advertising, in collaboration with third-party agencies
  • Ownership of customer feedback loop on digital assets, including issue escalation with IT and other stakeholders as necessary.
  • Reporting on website and other digital metrics as necessary

Qualifications include:

  • Bachelor’s degree in Marketing, Business, IT or related discipline is required (MBA is a plus)
  • Minimum of 2 years of related professional work experience required
  • Working knowledge of digital marketing tactics, including SEO, PPC, Display, Social, etc.
  • Experience in CMS, Adobe Experience Manager preferred
  • Experience in marketing management systems (i.e., Adobe Marketing Cloud, Salesforce, etc.)
  • Experience in digital analytics tools (Adobe Analytics preferred)
  • Proficient with Microsoft Office applications (Excel, PowerPoint, Word)
  • Ability to manage projects and work with key stakeholders to meet deadlines, with little to no supervision



Benefits, Compensation & Workforce Diversity

At FirstEnergy, employees are key to our success. We depend on their talents to meet the challenges of our changing business environment. We are committed to rewarding individual and team efforts through our total rewards philosophy which includes competitive pay plus incentive compensation, a company-sponsored pension plan, 401(k) savings plan with matching employer contribution, a choice of medical, prescription drug, dental, vision, and life insurance programs, as well as skills development training with tuition reimbursement. Please visit our website at to learn more about all of our employee rewards programs. FirstEnergy proudly supports workforce diversity. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or status as a qualified individual with a disability. No recruiters or agencies without a previously signed contract. Unable to sponsor or transfer H-1B visas at this time.


Safety is a core value for FirstEnergy and is essential to all of our business activities. We ensure employees have the tools, information, and processes to perform their duties in a manner that assures safety for themselves, their co-workers, our customers and the public. Our goals are to provide a safe work environment, to maintain an accident-free, injury-free workplace, and to promote and maintain public safety. To meet these goals, we dedicate ourselves to achieving world-class safety standards.

Position Classification



FirstEnergy Human Resources Team


#CB                #LI - LI

Nearest Major Market: Akron
Nearest Secondary Market: Cleveland

Job Segment: Marketing MBA, Quality Assurance, QA, Advertising, Marketing, Technology, Quality