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Marketing Analyst - Akron, OH


Akron, OH, US, 44308

Job Function:  Marketing
Employee Type:  Reg Full Time (FT)
Requisition ID:  27989

FirstEnergy at a Glance


We are a forward-thinking electric utility powered by a diverse team of employees committed to making customers’ lives brighter, the environment better and our communities stronger.



FirstEnergy (NYSE: FE) is dedicated to safety, reliability and operational excellence. Headquartered in Akron, Ohio, FirstEnergy includes one of the nation's largest investor-owned electric systems, approximately 24,500 miles of transmission lines that connect the Midwest and Mid-Atlantic regions, and a generating fleet with a total capacity of more than 5,000 megawatts.


About the Opportunity

This is an open position with FIrstEnergy Service Co., a subsidiary of FirstEnergy Corp.  [SC00]




The Marketing Analyst’s primary role is to manage the media workflow and production schedules for our multi-channel product marketing.  The role will collaborate closely with other team members and marketing agency in the development of the product marketing planning. 



We are seeking a results-oriented marketing services professional who is experienced in the planning of consumer products marketing initiatives.  This position will own the marketing production schedules for our consumer products efforts under the supervision of a Marketing Manager or equivalent department head.  It will interface heavily with consumer products subject matter experts to help develop and drive marketing projects to completion.  The candidate will need to possess the innate ability and desire to develop relationships with both internal teammates and outside vendors and agency contacts.  This role will be a part of the team who develops the marketing strategies, coordinates and manages details necessary to ensure projects are delivered on time within budget. 


The position reports to the Director, Marketing and is located at the Corporate Office in Akron, Ohio.


Responsibilities include:

  • Manage the day-to-day strategic media plans and account deliverables
  • Develop and manage media workflow production schedules and approvals (to include legal) with internal and external partners
  • Organize collaborative project management and coordination, implementing and monitoring marketing projects, meet deadlines, communicate risks and respond to changing priorities
  • Project management work with related teams and counterparts to build and manage a rich content/marketing calendar
  • Acts as marketing services point of contact for collaborating with cross-functional teams from creative/agency, operations, consumer products portfolio team and legal to produce effective marketing and promotional materials and website updates
  • Solid understanding of digital marketing best practices across website, digital advertising, marketing automation and social media
  • Campaign Management accountability to consistently manage and efficiently track all channel marketing promotions by product offering
  • Work with support areas to plan effective product marketing content (e.g. sales documentation, landing pages, product videos, website copy, blog posts, and other forums) to articulate the benefits and value proposition of our products
  • Production workflow management to administer creative market-planning criteria developed by the working teams
  • Communicate effectively with agency partners, 3rd party partners and internal team




  • Bachelor’s degree in marketing, advertising, business or communications required.
  • Minimum 2 years relevant work experience required.  Relevant work experience will include a solid understanding of principles, standards, best practices and protocols associated with implementing and growing efficient cross-channel planning and campaign management
  • Prior experience in consumer product marketing, market-planning, direct mail, digital and website marketing and product portfolio management preferred
  • Proficient in Microsoft Office applications (Word, Excel, PowerPoint)
  • Marketo, Asana,SAP Marketing Cloud, Google Analytics,Adobe Creative Suite skills a plus
  • Aptitude or acumen for digital marketing and demonstrated e-commerce experience preferred
  • Demonstrated ability to work well in a cross-functional team environment
  • Experience working with outside agency marketing partners, 3rd party vendor partners preferred
  • Experience in project management preferred
  • Experience in marketing workflow process development and continuous improvement preferred
  • Experience in development of multi-channel marketing cadence planning and marketing calendar development, consistent tracking and execution preferred
  • Detail oriented, strong organizational, time management and multi-tasking skills
  • Initiative and adaptability, be reliable and able to take responsibility and direction well
  • Excellent communicator and creative thinker, ability to use data to make all decisions





Benefits, Compensation & Workforce Diversity

At FirstEnergy, employees are key to our success. We depend on their talents to meet the challenges of our changing business environment. We are committed to rewarding individual and team efforts through our total rewards philosophy which includes competitive pay plus incentive compensation, a company-sponsored pension plan, 401(k) savings plan with matching employer contribution, a choice of medical, prescription drug, dental, vision, and life insurance programs, as well as skills development training with tuition reimbursement. Please visit our website at to learn more about all of our employee rewards programs. FirstEnergy proudly supports workforce diversity. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or status as a qualified individual with a disability. No recruiters or agencies without a previously signed contract. Unable to sponsor or transfer H-1B visas at this time.


Safety is a core value for FirstEnergy and is essential to all of our business activities. We ensure employees have the tools, information, and processes to perform their duties in a manner that assures safety for themselves, their co-workers, our customers and the public. Our goals are to provide a safe work environment, to maintain an accident-free, injury-free workplace, and to promote and maintain public safety. To meet these goals, we dedicate ourselves to achieving world-class safety standards.

Position Classification



FirstEnergy Human Resources Team