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Manager, Marketing


Harris County Houston, TX, US, 77057

Job Function:  Marketing
Employee Type:  Reg Full Time (FT)
Requisition ID:  21001

FirstEnergy at a Glance

FirstEnergy (NYSE: FE) is dedicated to safety, reliability and operational excellence. Headquartered in Akron, Ohio, FirstEnergy includes one of the nation's largest investor-owned electric systems, more than 24,000 miles of transmission lines that connect the Midwest and Mid-Atlantic regions, and a generating fleet with a total capacity of more than 5,000 megawatts.

About the Opportunity

This is an open position with FirstEnergy Solutions, a subsidiary of FirstEnergy Corp. [FES]


The Marketing Manager position is in the Marketing and Analytics group, focused on the Mass Markets business segment.   The Marketing Manager will be responsible for driving the strategy and execution of marketing programs and campaigns for both customer acquisition and renewal.


The selected candidate may be offered a position in the same job family at a level that is lower than what was posted.  This will be determined based upon the results of the interview process which considers the candidate’s skills and experience level, and other relevant considerations.


Responsibilities include:                                   

  • Drive customer lifetime value (CLV) for the mass markets business unit, developing strategies and tactics for each customer segment, from acquisition through renewal
  • Actively manage product and pricing strategy for each marketing channel, focused on increasing profitability while maximizing conversion rate and customer retention
  • Design and execute marketing campaigns in collaboration with internal and external teams, across multiple channels including direct mail, door-to-door, telemarketing, mass media, and digital (SEO, PPC, Display, Social, etc.).
  • Work with marketing agencies and internal resources to develop and test new creative for marketing programs and campaigns
  • Develop and test new offers and promotions, including customer incentive programs, working with third-party vendors and internal resources to implement
  • Cultivate relationships with external, third-party customer acquisition channels (primarily digital brokers), developing marketing strategies that are complimentary to internal channels
  • Design and implement segment-based communications strategy and tactics for existing customers, from onboarding through winback
  • Collaborate with marketing analytics team to implement market tests for both customer acquisition and retention, designed to lower cost to acquire and increase CLV
  • Collaborate with digital marketing analysts and agencies to design and implement digital marketing strategy and content
  • Deliver regular and ad hoc updates and metrics to leadership on marketing campaigns, P&L, customer retention by segment, marketing budget and spend, etc.



  • Bachelor’s degree in Marketing, Business, or related discipline is required (MBA is preferred)
  • Minimum of 4-7 years of marketing experience required, including digital marketing
  • Strong leadership and communication skills, with the ability to build consensus and collaboration across the organization
  • Experience in managing third-party marketing agencies, with the ability to build strong relationships while ensuring accountability and successful project execution
  • Industry experience preferred, but not required

Benefits, Compensation & Workforce Diversity

At FirstEnergy, employees are key to our success. We depend on their talents to meet the challenges of our changing business environment. We are committed to rewarding individual and team efforts through our total rewards philosophy which includes competitive pay plus incentive compensation, a company-sponsored pension plan, 401(k) savings plan with matching employer contribution, a choice of medical, prescription drug, dental, vision, and life insurance programs, as well as skills development training with tuition reimbursement. Please visit our website at to learn more about all of our employee rewards programs. FirstEnergy proudly supports workforce diversity. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or status as a qualified individual with a disability. No recruiters or agencies without a previously signed contract. Unable to sponsor or transfer H-1B visas at this time.


Safety is a core value for FirstEnergy and is essential to all of our business activities. We ensure employees have the tools, information, and processes to perform their duties in a manner that assures safety for themselves, their co-workers, our customers and the public. Our goals are to provide a safe work environment, to maintain an accident-free, injury-free workplace, and to promote and maintain public safety. To meet these goals, we dedicate ourselves to achieving world-class safety standards.

Position Classification



FirstEnergy Human Resources Team

Nearest Major Market: Houston

Job Segment: Marketing MBA, Marketing Manager, Manager, Inside Sales, Marketing, Management, Sales